6 killer tips to find inspiration for marketeers (and the rest of us...
We all get the funks. You think you have seen it all, done it all and heard it so many times before. Nothing is new and nothing lights you up. In both the creative and marketing worlds where business...
View ArticleDo trade shows still matter? (Hint: They do, and I am not the only one to...
Holy cats, I hope so! Otherwise I have hitched my wagon to a very sick and strung out donkey. (More on the donkey later). I recently wrote an article for the new Aspire Magazine “Why 3D marketing...
View ArticleThe 4 things you HAVE to know to be able to select the best exhibition space
In real estate it is all about location, location, location and it is exactly the same for exhibition and trade show events. If you and your company are spending good money on attending a trade show,...
View ArticleMy insider view on the big auto brands abandoning the Sydney Motor Show.
Interesting article in the Sydney Morning Herald on October 17 by Steve Colquhoun describing the high absentee rate amongst auto brands at this years Sydney Motor Show. Marques such as BMW, Chrysler,...
View ArticleI survived Frankenstorm Sandy and learned some valuable marketing lessons in...
I write this blog direct from my North American office – the Grand Central Terminal dining concourse, don’t cha know – and I am afraid I have a dire confession to make. I think I might have...
View ArticleBest custom stand finalists announced by EEAA. But what does it all mean?
Our industry body the EEAA (Exhibition and Event Association of Australasia) has announced the finalists for their yearly awards and for the best custom stand category the finalists are: Best Custom...
View ArticleThe modern marketers lament: I need more time. Here’s 4 ways to claw back...
Back from Frakenstorm Sandy this week, I was head first in a series of meetings with my marketing clients. Apart from the normal witty banter and the discussion of projects, what I am hearing over and...
View ArticleWhy I don’t follow exhibition stand design trends.
Some months ago I was asked by an agency I work with to provide examples of the latest trends in exhibition and displays. I really struggled with this as just because something is considered a trend,...
View ArticleThe 2012 Gratitude with Attitude List
You know it, I know it, it’s that time of year where we kick off the heels, pour a glass of something and reflect on the past year. Now while I am fully immersed in my gratefulness, it does not mean...
View Article50 shades of grey exhibiting. How to figure out if your trade show marketing...
(Disclaimer: There will be double entendres GALORE and perhaps even a reference to Scottish Terriers. If you are offended by Benny Hill style humour, you are probably very wise but this post won’t be...
View ArticleThe quick and the dirty way of making sure your images are large format friendly
This how to video was inspired by my marketing managers and coordinator clients who are in turmoil about what images can be used for large format reproduction. By large format, I am meaning anything...
View ArticleHow to keep yourself nice on an exhibition trade show
Are you new to the world of trade shows? Or are you a seasoned pro that could do with a behaviour reboot on an exhibition stand? Whatever and whoever, this quick how to video will help ensure that your...
View ArticleWhat Singapore can teach the trade show industry
My trip to Singapore did not go to plan. Rather than painting the town a nice shade of crimson and sinking Singapore Slings, I was sick, dammit. The kind of sick that saps your energy and makes you...
View ArticleThe trade show organiser has stuffed you. Now what? Here are 5 ways to turn...
All hell has broke loose in the exhibition industry these past two weeks. We have the embarrassing cancellation of the Melbourne Motor Show 3 months out from opening and the trade show run in...
View ArticleThe best gift I have ever received from the exhibition and trade show...
Greater than any income I could derive or creative project realised is the gift of the outstanding people I have met through working in the 3D marketing field in trade shows and exhibitions. I am so...
View ArticleMy business is 12 years old! Here are 12 secrets of trade shows and exhibitions.
I write this post amid streamers, champagne, cheesecake and a kicky little number from Janelle Monae on the stereo. Yes, Diva Works my 3D marketing business is 12 years old and about to kick into the...
View ArticleThe Insider’s Secret Guide to the Sydney Convention & Exhibition Centre
As a marketer doing trade shows and exhibitions you are going to find yourself in one of the many major convention & exhibition centres around the Australasia area. But who tells you the insider...
View Article4 easy-as ways to set a budget for your trade show program. No stress. No...
Setting a budget for a trade show program is fraught for most clients. So don’t feel like you are in the minority if you are burying you face in your hands or rocking in the fetal position. After 18...
View ArticleThe 5 must-have elements that every sales office needs
Apart for working in trade shows and exhibitions, I also design and project manage sales offices for land developers and builders. Fitting out garages attached to display homes, portable sales offices...
View ArticleWhy coxswains are the best marketers ever (and bye for now Alison)!
When I am not designing and managing exhibitions and displays, I can be often found wedged in a fibreglass hull either training or competing. This rowing thing would have the be the most barking mad...
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